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A few years ago I was asked to design and direct the animation on a TV ad for a friend in my home town. There was no real budget to speak of... so I kept everything simple and direct. I also wanted to keep things modular, so elements could be plugged into different live-action ads.

Above: Some rough designs of the "blocks" in the ad.

Above: A board with rough timing.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be. 

Burgers a go-go

A number of years ago, I was asked to come up with some ad ideas for a popular fast food chain. In the mid 1990's I had worked with some shadow puppets on the island of Java, and thought it would be fun to make a commercial using "American" shadow puppets. Designing characters with simple shapes and colors, working digitally and traditionally I imagined making a "super" shadow puppet theater. To my surprise the client liked the idea too! Some development was made, but ultimately it was decided to go another route.