A few years ago I was asked to design and direct the animation on a TV ad for a friend in my home town. There was no real budget to speak of... so I kept everything simple and direct. I also wanted to keep things modular, so elements could be plugged into different live-action ads.
Above: A board with rough timing.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be.
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