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A few years ago I was asked to design and direct the animation on a TV ad for a friend in my home town. There was no real budget to speak of... so I kept everything simple and direct. I also wanted to keep things modular, so elements could be plugged into different live-action ads.
Above: Some rough designs of the "blocks" in the ad.

Above: A board with rough timing.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be. 

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