Above: Concepts and final images for several Noosa Yoghurt commercials.
Produced at House Special Productions, Directed by Aaron Sorensen
Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts
Cocoa Astronaut
Above: A Cocoa Puffs commercial from House Special, directed by Aaron Sorensen
A while back I was asked to design a space themed commercial spot featuring Sonny and his "Koo Koo for Cocoa Puffs." Commercials can be a lot of fun because the schedules are short, and you often get to work in a style that you normally wouldn't.
A few of the key sketches I created for the spot.
Shaw Cable Valentine's Spot
Not too long ago I was asked to help design an ad for Shaw Cable. This was one of a series of commercials produced by Liaka House, and directed by the multi-talented Aaron Sorensen.
Above: Color studies.
For this particular spot I was asked to push the color and lighting by adding subtle hints of yellow, purples and aquas not found in most Shaw spots. Even this subtle approach was a huge leap for the client... who in the end decided on a more muted version.
Above: More keys and exploratory sketches.
A number of people have asked me about my approach to color scripting. As you can see... it's very simple. Many designers get caught up in making beautiful art, and forget that it is the final film image that matters most. I've found that it's far better to put down a lot of quick loose ideas than spend a lot of time on a few highly rendered keys. Yes, there is a time for that too! But not in a rough color script. This method will give the client and director more to choose from... and increases the chance of getting something interesting on the screen.
PERSONAL NOTE: Most of this year has been spent balancing freelance, teaching, and a new son! Thus I've been unable to post as often as I would like. But thank you for checking in every once in a while for new updates and posts. - Cheers... tod
For this particular spot I was asked to push the color and lighting by adding subtle hints of yellow, purples and aquas not found in most Shaw spots. Even this subtle approach was a huge leap for the client... who in the end decided on a more muted version.
A number of people have asked me about my approach to color scripting. As you can see... it's very simple. Many designers get caught up in making beautiful art, and forget that it is the final film image that matters most. I've found that it's far better to put down a lot of quick loose ideas than spend a lot of time on a few highly rendered keys. Yes, there is a time for that too! But not in a rough color script. This method will give the client and director more to choose from... and increases the chance of getting something interesting on the screen.
PERSONAL NOTE: Most of this year has been spent balancing freelance, teaching, and a new son! Thus I've been unable to post as often as I would like. But thank you for checking in every once in a while for new updates and posts. - Cheers... tod
Phone Home
A few years ago I was asked to design and direct the animation on a TV ad for a friend in my home town. There was no real budget to speak of... so I kept everything simple and direct. I also wanted to keep things modular, so elements could be plugged into different live-action ads.
Above: A board with rough timing.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be.
It wasn't clear how long the animated segments should be. So I only timed out the animation roughly, designing frames that could be held in editing to cover whatever dialogue there might be.
Need for Speed
Above: Quick character roughs, "in motion".A while back I did a t.v. commercial pitch. I was asked to create a number of quick concept designs to give the client an idea of what I was thinking. The main drive behind the commercials concept was pitting speed, against things that... well... ideas that weren't so speedy.
The client also requested designs that had the feel of a children's book.
Below: A page from the pitch book... reinforcing the idea of children's book design.
I thought it might be fun to try out some designs on white... perhaps using paper textures and such in the spot. Alas, I didn't get the job... but had a few fun afternoons putting everything together.
ROK VI
This week I came across some old concept sketches, and color boards from a commercial I had been directing a number of years ago. Every year members of the Thai royal family put on a theatrical show in Bangkok. This spot was to be part of the advertising campaign for the show.
Many times I simply scan my storyboard, and put some loose color down to give the clients a feel for a project... as was the case here. From there I will develop the final art: BGs / character designs, based on the feedback I get. The client for this particular spot was wanting to capture the feel of Thailand in the 1940's and 50's. I had always wanted to make something with big band music... and this was the perfect opportunity. The client responded well to the initial sketches, and I began to plan the production.
I was experimenting with the idea of using cut-outs in Maya, mixing in elements of 2D animation. The first initial animation tests looked good, but everything came to a screeching halt when the clients son was killed in the tsunami. The whole country was in shock and mourning... the commercial spot, and the theatrical show were cancelled indefinitely.
My contract at the company I was working ended shortly after. But I have many fond memories of my first few years in Bangkok, and all the good friends I made there.River Of Kings IV
The "River of Kings IV" concept revolved around the legendary Himaphan forest, and a brave warriors quest to find the one true king.
Above: Stills from the final TVC.
I was asked to design, and direct the advertising campaign for the show... appealing to an international audience. I thought it would be nice to show that old Thai myths, and legends were still very much alive in modern Bangkok. Having creatures from the Himaphan forest roam around the city.
For a number of years, the king of Thailand's oldest daughter would host a musical show on the Chaopraya river in Bangkok. The shows were usually big events based on Thai legends, or history.
Above: Some of the promo material for the commercial... showing the process of design, rough boards, and a final film still.
The TV commercial was a mix of live-action, and 3D animation. It was a challenge, because at the time I had little experience with either medium. I was asked to direct the ads for a later production. But unfortunately the show was cancelled because of the tsunami.
Above: Stills from the final TVC.
I was asked to design, and direct the advertising campaign for the show... appealing to an international audience. I thought it would be nice to show that old Thai myths, and legends were still very much alive in modern Bangkok. Having creatures from the Himaphan forest roam around the city.
For a number of years, the king of Thailand's oldest daughter would host a musical show on the Chaopraya river in Bangkok. The shows were usually big events based on Thai legends, or history.
Above: Some of the promo material for the commercial... showing the process of design, rough boards, and a final film still.The TV commercial was a mix of live-action, and 3D animation. It was a challenge, because at the time I had little experience with either medium. I was asked to direct the ads for a later production. But unfortunately the show was cancelled because of the tsunami.
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